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AI and Advertising Creativity

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From “Just Do It” to AI: When Advertising Speaks Louder Than Products

July 4, 2025By
“Think Different.”“Because You’re Worth It.”“A Diamond is Forever.”“Just Do It.” Advertising has always been about more than selling. It’s about shaping culture. From Madison Avenue to Lagos, from slogans to...
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Cannes Lions 2025: Africa Rises, Creativity Sharpens, Business Booms

June 24, 2025By
The 72nd Cannes Lions Festival wasn’t just a celebration of creativity—it was a seismic shift in how the industry defines influence, innovation, and inclusion. With 26,753 campaigns submitted, 63 Lions...
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Cannes Lions 2025: Africa Takes the Spotlight as Creativity Reaches New Heights

June 16, 2025By
The Cannes Lions International Festival of Creativity kicked off with a vibrant celebration of global storytelling, innovation, and cultural exchange. From the very first day, the energy on the Croisette...
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Advertising: Influence, Creativity, and the Power of Cannes Lions

April 30, 2025By
Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...
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Cannes Lions 2025: Creativity at Its Peak

April 28, 2025By
The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...
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Investing in Africa’s Cultural and Creative Industries: A Catalyst for Development

November 15, 2024By
Africa is brimming with talent, stories, and creativity. However, the potential of the cultural and creative industries (CCI) – including cinema, music, fashion, and visual arts – often remains untapped....
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The Global Film Industry Transformed by Artificial Intelligence

October 28, 2024By
The global film industry is undergoing a profound transformation thanks to artificial intelligence (AI). This technology is revolutionizing not only the production and distribution of films but also the way...
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Cannes Lions 2024: Creativity as a Catalyst for Global Transformation

June 22, 2024By
The Cannes Lions Festival of Creativity 2024 was not just an event—it was a celebration of the transformative power of creativity. This year’s edition brought together visionaries, innovators, and thought...
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“A Glimpse into the Future of Advertising with Jacques Séguéla at Cannes Lions 2024”

June 21, 2024By
Amidst the creative fervor of the 2024 Cannes Lions International Festival of Creativity, we had the privilege of engaging with advertising titan Jacques Séguéla. Following his enlightening talk at the...
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A New Revolution in Artificial Intelligence: Conversing with Your Future Self

June 7, 2024By
Researchers from MIT and various Thai institutes have developed an innovative AI that allows users to engage in conversations with an older version of themselves. This breakthrough offers fascinating prospects...
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Unilever Named 2024 Creative Marketer of the Year at Cannes Lions Festival

May 14, 2024By
The prestigious Cannes Lions International Festival of Creativity has bestowed Unilever with the esteemed title of Creative Marketer of the Year for 2024. This honor recognizes a marketer that has...
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