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The Vision of Macky Sall: Bridging the Global Divide for Sustainable Development

In the picturesque setting of Aix-en-Provence, amidst the buzz of economic discourse, former Senegalese President Macky Sall offers a compelling vision for the future. His insights delve into the pressing...
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“A Glimpse into the Future of Advertising with Jacques Séguéla at Cannes Lions 2024”

Amidst the creative fervor of the 2024 Cannes Lions International Festival of Creativity, we had the privilege of engaging with advertising titan Jacques Séguéla. Following his enlightening talk at the...
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Nurturing African Advertising: Balancing Tradition and Innovation

Africa’s economic ascent, propelled by foreign investments, has breathed new life into its advertising landscape. This surge mirrors the continent’s population boom, yet the share of advertising budgets remains modest...
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The Journey of the ANNUAL SHOW: From Cameroon to Paris

For 24 years, the ANNUAL SHOW has been a beacon of creativity and opportunity in the fashion industry, starting from humble beginnings in Cameroon and now preparing for a landmark...
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Promoting Impactful Projects: Recap of the Morning Meetings at the PSAO Exhibition

The mornings of the PSAO meetings (Products and Services of Africa and its Overseas Territories) have become an essential pre-event to the international PSAO exhibition. Their aim is to bring...
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