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AI AND ADVERTISING CREATIVITY

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MTN Cameroon generates over 72 Billion FCFA from Fintech and Internet sales in First half of 2024

Over the period from January to June 2024, the sale of internet services from the Cameroonian subsidiary of the South African telephone giant contributed to 40% of total turnover.Based on the figures published by MTN Cameroon, the contribution of internet sales played an undeniable role in consolidating the 181 billion CFA francs in turnover achieved...

At FOCAC Summit, Biya and Xi agree to forge Strategic Parnership

Chinese President Xi Jinping on Wednesday met with Cameroonian President Paul Biya, who is in Beijing for the 2024 Summit of the Forum on China-Africa Cooperation (FOCAC).The two leaders announced the elevation of bilateral relations to the rank of comprehensive strategic partnership.Biya’s participation in all previous summits has demonstrated the great importance he attaches to...

Subscriptions at CEMAC Securities market decline

The eleventh session of the Permanent Consultation Framework (CPC) of the Public Treasuries with the Treasury Securities Specialists (SVT), opened on September 3 in Brazzaville, is devoted to the challenges of the financial market in the sub-region. Nearly 13 years after its creation, the Treasury securities market is facing a decline in subscriptions, the accumulation...

Congo Government and Businessmen agree to promote the Private sector

The Minister of Small and Medium Enterprises (SMEs) and Handicrafts, Jacqueline Lydia Mikolo, and the President of the Congress of Business Leaders of Congo, Paul Nestor Mouandzibi Ndinga, signed a memorandum of understanding on August 29 in Brazzaville aimed, in a global manner, at synergy for the development of SMEs. For Paul Nestor Mouandzibi Ndinga,...

MTN Cameroon presents Online platform to boost newspaper sales to Journalists

Presenting an innovative platform to boost online newspaper sales, familiarizing media people with the use of AI, this could be summed up in the Master class organized on August 30, 2024 in Yaoundé by MTN Cameroon, the Cameroonian subsidiary of the South African mobile telephony giant. In a context where digital technology is developing rapidly....

Data Transparency is key to Congo Basin Conservation

Countries in the sub-region must regularly publish data on their greenhouse gas emissions and absorptions, in accordance with the Paris Agreement. African experts have been meeting on this subject since August 27 in Brazzaville to try to share experiences on the preparation of biennial transparency reports (BTR) in the run-up to COP29 in Baku, Azerbaijan....