“Think Different.”“Because You’re Worth It.”“A Diamond is Forever.”“Just Do It.” Advertising has always been about more than selling. It’s about shaping culture. From Madison Avenue to Lagos, from slogans to...Read More
In its ongoing commitment to support higher education and foster innovation in pedagogy, the Francophone Digital Campus (CNF) in Brazzaville inaugurated a state-of-the-art multimedia learning lab on June 27, 2025....Read More
The 72nd Cannes Lions Festival wasn’t just a celebration of creativity—it was a seismic shift in how the industry defines influence, innovation, and inclusion. With 26,753 campaigns submitted, 63 Lions...Read More
Telecom operator Orange Cameroon is strengthening its digital inclusion strategy with the creation of five Orange Digital Centers (ODCs) located in several university cities across the country. With an investment...Read More
Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...Read More
The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...Read More
At the National Workshop on Import Substitution, the Ministry of SMEs and the Cameroon National Shippers’ Council (CNCC) reaffirmed their commitment to promoting “Made in Cameroon.” For two days, nearly...Read More
Former Nigerian President Olusegun Obasanjo, now a businessman, plans to expand his OABL consortium into various key sectors of the Cameroonian economy. Agriculture is at the top of the list,...Read More
Africa’s Global Bank, United Bank for Africa (UBA) Plc demonstrated its commitment to fostering peace and stability across Africa with a landmark donation of $500,000 to the African Union (AU)...Read More
Adopted by the Steering Committee of the Rice Value Chain Development Project in Cameroon. This speech is part of the mechanism for reducing massive imports of this cereal, the harmful...Read More
The Tony Elumelu Foundation (TEF), Africa’s leading champion of entrepreneurship, is pleased to announce that applications for its 2025 Entrepreneurship Programmes are now open. Aspiring and existing entrepreneurs from across...Read More
On November 24 and 25, 2024, Douala hosted the 7th edition of the MTN Business Academy. This annual event provided training for local entrepreneurs, with a focus on digital transformation and...Read More
Norwegian investment fund Norfund is showing growing interest in Cameroon to finance projects focused on the green economy. In its desire to strengthen its presence in Central Africa, Norfund is...Read More
5 Billion CFA frs is the amount that will help students realise their school projects at the ICT University in the days ahead. This announcement was made public by Professor...Read More