Digital Advertising Trends

The 72nd Cannes Lions Festival wasn’t just a celebration of creativity—it was a seismic shift in how the industry defines influence, innovation, and inclusion. With 26,753 campaigns submitted, 63 Lions...Read More

The Cannes Lions International Festival of Creativity kicked off with a vibrant celebration of global storytelling, innovation, and cultural exchange. From the very first day, the energy on the Croisette...Read More

Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...Read More

The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...Read More

Over the period from January to June 2024, the sale of internet services from the Cameroonian subsidiary of the South African telephone giant contributed to 40% of total turnover.Based on...Read More

The United Nations Development Programme (UNDP), in partnership with the Italian G7 Presidency, will launch a pilot project aimed at accelerating African start-ups specialising in artificial intelligence (AI) for sustainable...Read More

During the scientific days organized by the National Economic and Financial Committee (CNEF) dedicated to the digital economy, the issue of personal data protection in Cameroon took center stage. Appropriate...Read More