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DIGITAL ADVERTISING TRENDS

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From “Just Do It” to AI: When Advertising Speaks Louder Than Products

July 4, 2025
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Cannes Lions 2025: Africa Rises, Creativity Sharpens, Business Booms

June 24, 2025
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Cannes Lions 2025: Africa Takes the Spotlight as Creativity Reaches New Heights

June 16, 2025
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Advertising: Influence, Creativity, and the Power of Cannes Lions

April 30, 2025
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Cannes Lions 2025: Creativity at Its Peak

April 28, 2025
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News

July 12, 2025

Scarlett Johansson, Box Office Queen: A $15 Billion Success and a Strategic Model for Africa’s Creative Economy

With more than $15.3 billion in cumulative global box office earnings, Scarlett Johansson is now the highest-grossing actress in film history. Her strategic career choices exemplify the economic power of creative industries. In Africa, the FEDA fund by Afreximbank aims to unlock similar value by financing and structuring the continent’s cultural and creative sectors. Scarlett...
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July 9, 2025

Africa in the spotlight: Angélique Kidjo immortalized on the Walk of Fame

A historic page is being written for Africa. In 2026, legendary Beninese singer Angélique Kidjo will become the first African diva to have her name engraved on the prestigious Hollywood Walk of Fame in Los Angeles. The announcement was made by the Hollywood Chamber of Commerce, the organization in charge of designating each year the...
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July 7, 2025

Marguerite Fonkwen Atanga: Redefining Banking Leadership in Cameroon

Since taking over as CEO of CCA-Bank in April 2023, Marguerite Fonkwen Atanga has brought a bold, inclusive, and transformative vision to the institution. In a complex financial landscape, she is driving innovation, building trust, and expanding access to banking for all. Leadership in a Time of Transition When Marguerite Fonkwen Atanga assumed leadership of CCA-Bank,...
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July 6, 2025

BGFIBank Launches Women Entrepreneurs Leadership Program to Boost Economic Empowerment

The BGFIBank Foundation has launched the Women Entrepreneurs Leadership Program (WELP), a bold initiative designed to support a new generation of women entrepreneurs across Central Africa. With a strong focus on training, mentorship, and access to finance, WELP aims to be a powerful driver of women’s economic empowerment across the CEMAC region. In a region...
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July 5, 2025

Independent and African cinema in France: between chronic precariousness, technological change and cultural resistance

With emotion and gravity, the Champs-Élysées Film Festival announced in June 2025 that it was coming to an end, after fourteen years devoted to the defense of French and American independent cinema. The news had the effect of an earthquake in the Parisian cultural landscape. But beyond the emotion it aroused, its demise reveals a...
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July 4, 2025

Soham Parekh: The Indian Engineering Prodigy Taking Silicon Valley by Storm

From the bustling streets of Mumbai to the innovation labs of California, Soham Parekh is rewriting the story of tech brilliance. With a portfolio of cutting-edge projects and a fierce commitment to ethical innovation, this young engineer has captured the attention—and respect—of Silicon Valley’s most powerful minds. A Genius Born in Mumbai Soham Parekh’s journey...
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