Archives des AI and Advertising Creativity

Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...

InAI and Advertising Creativity, Design and Branding, Digital Advertising Trends, Featured, Hi-Tech, Innovative Campaigns

Cannes Lions 2025: Creativity at Its Peak

April 28, 2025ByBlaise Pascal TANGUY

The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...

InAI and Advertising Creativity, Culture and media, Cultures, Featured, Hi-Tech, Invest, Plastic arts

Investing in Africa’s Cultural and Creative Industries: A Catalyst for Development

November 15, 2024ByLa Rédaction

Africa is brimming with talent, stories, and creativity. However, the potential of the cultural and creative industries (CCI) – including cinema, music, fashion, and visual arts – often remains untapped....

InAI and Advertising Creativity, Cinema, Featured, Hi-Tech, NEWS

The Global Film Industry Transformed by Artificial Intelligence

October 28, 2024ByBlaise Pascal TANGUY

The global film industry is undergoing a profound transformation thanks to artificial intelligence (AI). This technology is revolutionizing not only the production and distribution of films but also the way...

InAI and Advertising Creativity, Business opportunities, Design and Branding, Digital Advertising Trends

Cannes Lions 2024: Creativity as a Catalyst for Global Transformation

June 22, 2024ByBlaise Pascal TANGUY

The Cannes Lions Festival of Creativity 2024 was not just an event—it was a celebration of the transformative power of creativity. This year’s edition brought together visionaries, innovators, and thought...

InAI and Advertising Creativity, CEO, Featured, NEWS

“A Glimpse into the Future of Advertising with Jacques Séguéla at Cannes Lions 2024”

June 21, 2024ByKathy MINTSA

Amidst the creative fervor of the 2024 Cannes Lions International Festival of Creativity, we had the privilege of engaging with advertising titan Jacques Séguéla. Following his enlightening talk at the...

InAI and Advertising Creativity, Design and Branding, Featured

A New Revolution in Artificial Intelligence: Conversing with Your Future Self

June 7, 2024ByPatricia Angonémane

Researchers from MIT and various Thai institutes have developed an innovative AI that allows users to engage in conversations with an older version of themselves. This breakthrough offers fascinating prospects...

InAI and Advertising Creativity, Featured, Media

Unilever Named 2024 Creative Marketer of the Year at Cannes Lions Festival

May 14, 2024ByBlaise Pascal TANGUY

The prestigious Cannes Lions International Festival of Creativity has bestowed Unilever with the esteemed title of Creative Marketer of the Year for 2024. This honor recognizes a marketer that has...