AI and Advertising Creativity

“Think Different.”“Because You’re Worth It.”“A Diamond is Forever.”“Just Do It.” Advertising has always been about more than selling. It’s about shaping culture. From Madison Avenue to Lagos, from slogans to...Read More

The 72nd Cannes Lions Festival wasn’t just a celebration of creativity—it was a seismic shift in how the industry defines influence, innovation, and inclusion. With 26,753 campaigns submitted, 63 Lions...Read More

Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...Read More

The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...Read More

The global film industry is undergoing a profound transformation thanks to artificial intelligence (AI). This technology is revolutionizing not only the production and distribution of films but also the way...Read More

The Cannes Lions Festival of Creativity 2024 was not just an event—it was a celebration of the transformative power of creativity. This year’s edition brought together visionaries, innovators, and thought...Read More

Amidst the creative fervor of the 2024 Cannes Lions International Festival of Creativity, we had the privilege of engaging with advertising titan Jacques Séguéla. Following his enlightening talk at the...Read More

Researchers from MIT and various Thai institutes have developed an innovative AI that allows users to engage in conversations with an older version of themselves. This breakthrough offers fascinating prospects...Read More