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Mobile first: the set is no longer the screen

Across Central Africa, more people watch video on a phone than on a television set. Broadcasters still sell advertising as if the opposite were true. The television business in the region was built on an assumption: a household, a set, an evening audience. That assumption is dissolving. Data costs are falling slowly, smartphones spread quickly,...

After the streamers: Nollywood’s YouTube turn

Global platforms arrived in Nigeria with commissioning budgets, then pulled back. African producers rebuilt on the platform that never left: YouTube. For a few years, streaming money transformed African screen production. Netflix commissioned Nigerian originals, Prime Video followed, and budgets, salaries and ambitions rose. Then the global streaming business turned to profitability. Prime Video stopped...

Collywood: making films in a conflict zone

Cameroon’s English-language film industry grew up in Buea, at the foot of Mount Cameroon. Then the region became a war zone. The films kept coming, from elsewhere. Long before streaming, a generation of Anglophone Cameroonian filmmakers built an industry around Buea, in the South-West region. It borrowed the naming convention of Hollywood and Nollywood and...

Three years of the Grammys’ African category, and Central Africa is still missing

The Recording Academy created a Best African Music Performance award. Its winners so far have come from South Africa and Nigeria. The gap says less about talent than about infrastructure. The category was introduced for the 2024 ceremony. The first award went to a South African artist for a song that had already conquered global...

Mama-say, mama-sa: the hook Africa lent the world

One phrase from a Cameroonian saxophonist’s 1972 B-side became one of the most recognisable refrains in pop music. The story of who got paid, and when, is the story of African music’s relationship with the global industry. In 1972, Manu Dibango recorded “Soul Makossa” in Paris. It was the flip side of a record made...

Jumia’s long march to profit

Africa’s best-known e-commerce company has spent a decade proving that selling online on the continent is hard. Its management says profitability is close. It has said that before. Jumia listed in New York in 2019 as “the Amazon of Africa”, a label its founders never chose and its results never justified. Under the current leadership...