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INNOVATIVE CAMPAIGNS

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From “Just Do It” to AI: When Advertising Speaks Louder Than Products

July 4, 2025
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AUF Unveils Cutting-Edge Multimedia Lab in Brazzaville to Boost Digital Education and Regional Integration

July 1, 2025
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Cannes Lions 2025: Africa Rises, Creativity Sharpens, Business Booms

June 24, 2025
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Orange Cameroun to invest 1.5Billion FCFA for Digital Transformation

May 22, 2025
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July 17, 2026

Congo Rising: How the DRC Is Turning Vision into Results

From IMF-endorsed growth to world-class infrastructure and landmark peace-and-prosperity accords, the Democratic Republic of Congo is sending investors, travelers and the international community one clear message: the country is open, moving, and determined to compete. A vision set at the very top Every transformation starts with a vision. President Félix-Antoine Tshisekedi Tshilombo has made the...
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July 13, 2026

The $88.6 Billion Sentence: What Gabon’s President Said on a Dusty Border Road — and Why All of Africa Should Listen

Every year, more money leaves Africa illicitly than the continent receives in development aid and foreign investment combined. That money has a face: it is the hospital that was never built, the teacher who was never hired, the road that never reached the border. In July 2026, standing on the unfinished Gabon-Cameroon transborder highway, President...
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July 10, 2026

The End of the Dollar Detour?

Central Africa just plugged into the continent’s largest payment network. What that changes now — and what it doesn’t yet. On 9 July 2026, the Bank of Central African States (BEAC) officially joined the Pan-African Payment and Settlement System (PAPSS), the cross-border payment network built by Afreximbank with the African Union and the AfCFTA Secretariat....
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July 6, 2026

NOTIFICATION OF RETIREMENT OF GROUP CHAIRMAN OF UNITED BANK FOR AFRICA AND APPOINTMENT OF SUCCESSOR

United Bank for Africa Plc has announced that Mr. Tony O. Elumelu, CFR, Group Chairman of UBA, will retire from the Board of Directors of UBA on 21 August 2026, upon the completion of the 12-year tenure limit prescribed for Non-Executive Directors of Banks by the Central Bank of Nigeria. At its meeting held on...
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July 1, 2026

Carré d’Afrique 2026: African Festival Returns to Château-Gontier

From July 3 to 5, 2026, Château-Gontier-sur-Mayenne will host the third edition of Carré d’Afrique, an international festival celebrating African cultures and entrepreneurship. Three days of connection, discovery, and fellowship, organized by the association Entr’Aide 53 and its president, Lucie Ngalle. A festival that has found its place in Mayenne In just two editions, Carré...
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June 27, 2026

How a Cow’s Day Off Made History at Cannes

Kenya had never won a Grand Prix at the Cannes Lions. This year it did — with a dairy brand that gives its cows the right to call in sick. The idea fixed a stubborn economic problem for smallholder farmers, and crowned a breakthrough week for creativity across the continent. On 26 June 2026, the...
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