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Innovative Campaigns

African Start ups to benefit from UN Funded Artificial Intelligence Program

The United Nations Development Programme (UNDP), in partnership with the Italian G7 Presidency, will launch a pilot project aimed at accelerating African start-ups specialising in artificial intelligence (AI) for sustainable...
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Cameroon Entrepreneur Triyah Swebu unveils Trip Master

Cameroon lacks an adequate interurban transport system. The public transport system is in chaos without reliability and comfort. However the Advent of digital technology is fast transforming the sector. This...
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Cannes Lions 2024: A Celebration of Global Creative Excellence

The 71st edition of the Cannes Lions International Festival of Creativity in 2024 was a resounding success, showcasing the pinnacle of advertising and creative communication from around the world. French...
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Three Million Young Africans to Receive Training in Artificial Intelligence: A Transformative Initiative

Nearly three million young Africans will soon benefit from training in artificial intelligence (AI) thanks to an ambitious partnership between the African Development Bank (AfDB) and tech giant Intel. This...
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Nurturing African Advertising: Balancing Tradition and Innovation

Africa’s economic ascent, propelled by foreign investments, has breathed new life into its advertising landscape. This surge mirrors the continent’s population boom, yet the share of advertising budgets remains modest...
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