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Innovative Campaigns

CCA Bank rolls out Bancassurance Services in Yaounde and Douala

Through a week of events from September 7 to 13, 2024, CCA-Bank is highlighting bancassurance in the cities of Douala and Yaoundé. This initiative aims to raise awareness among populations...
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MTN Cameroon generates over 72 Billion FCFA from Fintech and Internet sales in First half of 2024

Over the period from January to June 2024, the sale of internet services from the Cameroonian subsidiary of the South African telephone giant contributed to 40% of total turnover.Based on...
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MTN Cameroon presents Online platform to boost newspaper sales to Journalists

Presenting an innovative platform to boost online newspaper sales, familiarizing media people with the use of AI, this could be summed up in the Master class organized on August 30,...
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Gabon to unveil largest Solar power facility in Central Africa

Under the leadership of the President of the Transition, the company Solen, leader in the field of renewable energies, announces the completion of the largest solar power plant, to date,...
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African Start ups to benefit from UN Funded Artificial Intelligence Program

The United Nations Development Programme (UNDP), in partnership with the Italian G7 Presidency, will launch a pilot project aimed at accelerating African start-ups specialising in artificial intelligence (AI) for sustainable...
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Cameroon Entrepreneur Triyah Swebu unveils Trip Master

Cameroon lacks an adequate interurban transport system. The public transport system is in chaos without reliability and comfort. However the Advent of digital technology is fast transforming the sector. This...
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Cannes Lions 2024: A Celebration of Global Creative Excellence

The 71st edition of the Cannes Lions International Festival of Creativity in 2024 was a resounding success, showcasing the pinnacle of advertising and creative communication from around the world. French...
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Three Million Young Africans to Receive Training in Artificial Intelligence: A Transformative Initiative

Nearly three million young Africans will soon benefit from training in artificial intelligence (AI) thanks to an ambitious partnership between the African Development Bank (AfDB) and tech giant Intel. This...
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Nurturing African Advertising: Balancing Tradition and Innovation

Africa’s economic ascent, propelled by foreign investments, has breathed new life into its advertising landscape. This surge mirrors the continent’s population boom, yet the share of advertising budgets remains modest...
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