Archives des Digital Advertising Trends

“Think Different.”“Because You’re Worth It.”“A Diamond is Forever.”“Just Do It.” Advertising has always been about more than selling. It’s about shaping culture. From Madison Avenue to Lagos, from slogans to...

InAI and Advertising Creativity, Design and Branding, Digital Advertising Trends, Featured, Innovative Campaigns

Cannes Lions 2025: Africa Rises, Creativity Sharpens, Business Booms

June 24, 2025ByBlaise Pascal TANGUY

The 72nd Cannes Lions Festival wasn’t just a celebration of creativity—it was a seismic shift in how the industry defines influence, innovation, and inclusion. With 26,753 campaigns submitted, 63 Lions...

InAI and Advertising Creativity, Design and Branding, Digital Advertising Trends, Featured

Cannes Lions 2025: Africa Takes the Spotlight as Creativity Reaches New Heights

June 16, 2025ByBlaise Pascal TANGUY

The Cannes Lions International Festival of Creativity kicked off with a vibrant celebration of global storytelling, innovation, and cultural exchange. From the very first day, the energy on the Croisette...

InCompanies, cooperation, Digital Advertising Trends, Featured, NEWS

Africa’s Film Industry Poised for Transformation: Afreximbank Unveils $1 Billion Fund to Boost Production and Global Reach

May 10, 2025ByLa Rédaction

In a historic move for Africa’s creative economy, the African Export-Import Bank (Afreximbank) has announced the establishment of the African Film Fund, an ambitious $1 billion investment dedicated to expanding...

InAI and Advertising Creativity, Design and Branding, Digital Advertising Trends, Featured, Innovative Campaigns

Advertising: Influence, Creativity, and the Power of Cannes Lions

April 30, 2025ByBlaise Pascal TANGUY

Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...

InAI and Advertising Creativity, Design and Branding, Digital Advertising Trends, Featured, Hi-Tech, Innovative Campaigns

Cannes Lions 2025: Creativity at Its Peak

April 28, 2025ByBlaise Pascal TANGUY

The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...

InDigital Advertising Trends, Economy, Featured

From Creativity to Numbers: How Advertising Shapes Global Consumption

March 21, 2025ByBlaise Pascal TANGUY

Advertising, with a global market valued at over $700 billion in 2024, goes beyond selling products. It shapes trends, transforms perceptions, and influences consumer behavior. In this context, Cannes Lions,...

InCompanies, cooperation, Digital Advertising Trends, Economy, Featured, Finance, Financial markets, Hi-Tech, Innovative Campaigns

MTN Cameroon generates over 72 Billion FCFA from Fintech and Internet sales in First half of 2024

September 5, 2024ByLa Rédaction

Over the period from January to June 2024, the sale of internet services from the Cameroonian subsidiary of the South African telephone giant contributed to 40% of total turnover.Based on...

InBusiness opportunities, cooperation, Digital Advertising Trends, Economy, Featured, Finance, Hi-Tech, Innovative Campaigns, Media, NEWS

African Start ups to benefit from UN Funded Artificial Intelligence Program

August 8, 2024ByPeter Nsoesie

The United Nations Development Programme (UNDP), in partnership with the Italian G7 Presidency, will launch a pilot project aimed at accelerating African start-ups specialising in artificial intelligence (AI) for sustainable...

InAI and Advertising Creativity, Business opportunities, Design and Branding, Digital Advertising Trends

Cannes Lions 2024: Creativity as a Catalyst for Global Transformation

June 22, 2024ByBlaise Pascal TANGUY

The Cannes Lions Festival of Creativity 2024 was not just an event—it was a celebration of the transformative power of creativity. This year’s edition brought together visionaries, innovators, and thought...

InDigital Advertising Trends, Featured

Protecting Personal Data: A Crucial Challenge for Cameroon’s Digital Economy

June 5, 2024ByPatricia Angonémane

During the scientific days organized by the National Economic and Financial Committee (CNEF) dedicated to the digital economy, the issue of personal data protection in Cameroon took center stage. Appropriate...