Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...Read More
The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...Read More
Advertising, with a global market valued at over $700 billion in 2024, goes beyond selling products. It shapes trends, transforms perceptions, and influences consumer behavior. In this context, Cannes Lions,...Read More
Over the period from January to June 2024, the sale of internet services from the Cameroonian subsidiary of the South African telephone giant contributed to 40% of total turnover.Based on...Read More
The United Nations Development Programme (UNDP), in partnership with the Italian G7 Presidency, will launch a pilot project aimed at accelerating African start-ups specialising in artificial intelligence (AI) for sustainable...Read More
The Cannes Lions Festival of Creativity 2024 was not just an event—it was a celebration of the transformative power of creativity. This year’s edition brought together visionaries, innovators, and thought...Read More
During the scientific days organized by the National Economic and Financial Committee (CNEF) dedicated to the digital economy, the issue of personal data protection in Cameroon took center stage. Appropriate...Read More