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Digital Advertising Trends

Advertising: Influence, Creativity, and the Power of Cannes Lions

Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...
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Cannes Lions 2025: Creativity at Its Peak

The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...
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From Creativity to Numbers: How Advertising Shapes Global Consumption

Advertising, with a global market valued at over $700 billion in 2024, goes beyond selling products. It shapes trends, transforms perceptions, and influences consumer behavior. In this context, Cannes Lions,...
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MTN Cameroon generates over 72 Billion FCFA from Fintech and Internet sales in First half of 2024

Over the period from January to June 2024, the sale of internet services from the Cameroonian subsidiary of the South African telephone giant contributed to 40% of total turnover.Based on...
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African Start ups to benefit from UN Funded Artificial Intelligence Program

The United Nations Development Programme (UNDP), in partnership with the Italian G7 Presidency, will launch a pilot project aimed at accelerating African start-ups specialising in artificial intelligence (AI) for sustainable...
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Cannes Lions 2024: Creativity as a Catalyst for Global Transformation

The Cannes Lions Festival of Creativity 2024 was not just an event—it was a celebration of the transformative power of creativity. This year’s edition brought together visionaries, innovators, and thought...
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Protecting Personal Data: A Crucial Challenge for Cameroon’s Digital Economy

During the scientific days organized by the National Economic and Financial Committee (CNEF) dedicated to the digital economy, the issue of personal data protection in Cameroon took center stage. Appropriate...
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