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DESIGN AND BRANDING

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Mama-say, mama-sa: the hook Africa lent the world

One phrase from a Cameroonian saxophonist’s 1972 B-side became one of the most recognisable refrains in pop music. The story of who got paid, and when, is the story of African music’s relationship with the global industry. In 1972, Manu Dibango recorded “Soul Makossa” in Paris. It was the flip side of a record made...

Jumia’s long march to profit

Africa’s best-known e-commerce company has spent a decade proving that selling online on the continent is hard. Its management says profitability is close. It has said that before. Jumia listed in New York in 2019 as “the Amazon of Africa”, a label its founders never chose and its results never justified. Under the current leadership...

Strive Masiyiwa’s bet: Africa’s own AI capacity

The Zimbabwean-born founder of Econet and Cassava Technologies has announced plans to build artificial intelligence computing capacity on African soil. The question is whether the continent can afford to run it. Strive Masiyiwa built a telecoms and fibre group across Africa after a long legal fight to obtain a licence in Zimbabwe. His current vehicle,...

Taxing mobile money: Ghana scrapped it, Cameroon kept it

Governments across Africa tried to tax digital transfers. Ghana’s levy became so unpopular it was abolished. Cameroon’s is still collected. Which approach raised money, and which drove people back to cash? In 2022, two governments made the same bet within weeks of each other. Ghana introduced an electronic transfer levy on mobile money and other...

Nigeria’s banks have recapitalised. What does that mean for the rest of Africa?

The Central Bank of Nigeria gave its banks two years to raise capital, with a deadline in March 2026. The consequences reach far beyond Lagos — including into Central Africa, where Nigerian banks are among the largest foreign players. In 2024, the Central Bank of Nigeria ordered a sharp increase in minimum capital, with the...

Buying land back home: the diaspora’s most expensive mistake

Every Central African family abroad knows a version of the story: money sent for a plot, a house half built, a title that turns out to belong to someone else. Property is the diaspora’s favourite investment and its most litigated one. For most of the diaspora, the first investment at home is land. It is...