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DAMBISA MOYO: Inspiring Africa through Her Voice

At the age of 49, Dambisa Moyo has embarked on a journey that evokes admiration and envy. Hailing from Zambia, she charted a path to success by attending esteemed academic...
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Ruben Östlund: The Visionary at the Helm of Cannes Jury

Ruben Östlund, acclaimed for his acerbic and satirical films, has been entrusted with a significant new role. The Swedish director, already a two-time Palme d’Or winner, will preside over the...
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A Biographical Film on Josephine Baker, Soon to be Directed by Maimouna Doucouré

After several successful cinematic works, Franco-Senegalese filmmaker Maimouna Doucouré is turning her attention to directing the inspiring life of Josephine Baker, who was honored with a place in the Pantheon...
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Competitiveness of advertising agencies in French-speaking Africa: an objective comparison with the rest of the continent

The advertising industry in French-speaking Africa plays a crucial role in promoting products and services on the growing continent. This article takes an objective look at the competitiveness of French-speaking...
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Cannes Lions 2022: France Shines with Impressive Wins at Prestigious Advertising Festival

French Creativity Shines Bright at Cannes Lions 2022: Celebrating Excellence and Innovation in Advertising The 69th edition of the Cannes Lions, one of the advertising and communication industry’s most esteemed...
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Celebrating Creative Excellence: Film Craft Awards Recognize the Power of Innovation and Craftsmanship in Advertising

Penny’s “The Wish” Takes Grand Prix, France Shines with Multiple Lions, and Burberry’s “Open Spaces” Impresses on the Global Stage The recently concluded Film Craft jury, led by Patrick Milling-Smith,...
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Cannes Lions 2022: Unveiling the Quest for Grand Prix Triumphs

A Powerful Journey Filled with Inspiration and Remarkable Success at Cannes Lions Chapeau: After two years of virtual editions, the renowned Cannes Lions festival has returned to its physical form,...
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VivaTech 2022: A Triumph of Innovation and Collaboration

Paris, France – VivaTech 2022, the renowned global tech conference, shattered all expectations as it captivated an astonishing crowd of 91,000 attendees at the Palais des Expositions de la Porte...
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“VivaTech 2022: Europe’s Premier Tech Exhibition Returns for its Sixth Edition”

VivaTech has solidified its position as a must-attend event in the realm of innovation and digital technology since its inception in 2016. Held annually at the Paris Expo Porte de...
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Advertising in Africa emerges with vigor

Abidjan Africa is undergoing a true transformation in the field of advertising, which has long been neglected by international giants since the years following independence. This shift is attributed to...
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