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AI AND ADVERTISING CREATIVITY

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The Clause Nobody Else Writes

Trajectories — Portrait No. 9 Africa holds roughly 15% of the world’s people and attracts about 1% of global venture funding. Within that 1%, four anglophone markets — Nigeria, Kenya, Egypt, South Africa — absorb the overwhelming majority, and female founders take a fraction of what remains. Fatoumata Bâ built a fund around both gaps...

$2.5 Billion Borrowed, $27 Million Invested: CEMAC’s Capital Problem Goes to London

In seven months, three CEMAC sovereigns raised roughly $2.52 billion on international bond markets at coupons between 8.9% and 9.5%. In the whole of 2025, Central African companies attracted $27 million in venture capital — 0.7% of Africa’s total. That gap, not the absence of capital, is the region’s real financing problem. AFSIC – Investing...

The Pity Product

Trajectories — Portrait No. 8 In 2013, Fast Company appended an editor’s note to its profile of Bethlehem Tilahun Alemu. It removed a claim that soleRebels was the world’s only Fair Trade-certified footwear company, and noted the brand was no longer carried by Urban Outfitters. Thirteen years later, the uncorrected version is still the one...

Removed Twice by the Same Regulator

Trajectories — Portrait No. 7 A tenure cap moves a person. It does not necessarily move power. On 21 August, Nigeria’s twelve-year limit on non-executive directors ends Tony Elumelu’s chairmanship of UBA — the second time the same central bank has removed him from the same bank. His successor is the former group chief executive...

Two Funds for Eleven Countries: The Arithmetic of Central Africa’s Missing Film Industry

A Franco-Congolese actress trained in Paris, directed by France’s leading stage and screen names, has worked for a Central African production exactly once — on a self-financed film whose technical shortcomings its own director attributes to the absence of funding. The numbers. Two of eleven Central African states operate a film support fund. Regional seed...

Where the Rules Get Written

Trajectories — Portrait No. 6 Every Cameroonian exporter who negotiates a letter of credit, writes “FOB Douala” into a contract, or signs an arbitration clause is applying rules drafted by the International Chamber of Commerce. Those rules are texts, written by people, in rooms, and revised on a schedule. Until June 2026 no African woman...