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Innovative Campaigns

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From “Just Do It” to AI: When Advertising Speaks Louder Than Products

July 4, 2025By
“Think Different.”“Because You’re Worth It.”“A Diamond is Forever.”“Just Do It.” Advertising has always been about more than selling. It’s about shaping culture. From Madison Avenue to Lagos, from slogans to...
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AUF Unveils Cutting-Edge Multimedia Lab in Brazzaville to Boost Digital Education and Regional Integration

July 1, 2025By
In its ongoing commitment to support higher education and foster innovation in pedagogy, the Francophone Digital Campus (CNF) in Brazzaville inaugurated a state-of-the-art multimedia learning lab on June 27, 2025....
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Cannes Lions 2025: Africa Rises, Creativity Sharpens, Business Booms

June 24, 2025By
The 72nd Cannes Lions Festival wasn’t just a celebration of creativity—it was a seismic shift in how the industry defines influence, innovation, and inclusion. With 26,753 campaigns submitted, 63 Lions...
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Orange Cameroun to invest 1.5Billion FCFA for Digital Transformation

May 22, 2025By
Telecom operator Orange Cameroon is strengthening its digital inclusion strategy with the creation of five Orange Digital Centers (ODCs) located in several university cities across the country. With an investment...
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Advertising: Influence, Creativity, and the Power of Cannes Lions

April 30, 2025By
Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...
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Cannes Lions 2025: Creativity at Its Peak

April 28, 2025By
The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...
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Promotion of ”Made in Cameroon” key to AfCFTA Implementation

April 10, 2025By
At the National Workshop on Import Substitution, the Ministry of SMEs and the Cameroon National Shippers’ Council (CNCC) reaffirmed their commitment to promoting “Made in Cameroon.” For two days, nearly...
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Obasanjo to invest 420 billion FCFA in Kribi to boost Cameroon-Nigeria trade

April 5, 2025By
Former Nigerian President Olusegun Obasanjo, now a businessman, plans to expand his OABL consortium into various key sectors of the Cameroonian economy. Agriculture is at the top of the list,...
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UBA Group donates $500,000 to African Union Peace Fund

February 19, 2025By
Africa’s Global Bank, United Bank for Africa (UBA) Plc demonstrated its commitment to fostering peace and stability across Africa with a landmark donation of $500,000 to the African Union (AU)...
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15 Billion FCFA to strengthen Rice Value Chain in Cameroon

January 21, 2025By
Adopted by the Steering Committee of the Rice Value Chain Development Project in Cameroon. This speech is part of the mechanism for reducing massive imports of this cereal, the harmful...
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 The Tony Elumelu Foundation Opens Applications for 2025 Entrepreneurship Programmes

January 7, 2025By
The Tony Elumelu Foundation (TEF), Africa’s leading champion of entrepreneurship, is pleased to announce that applications for its 2025 Entrepreneurship Programmes are now open. Aspiring and existing entrepreneurs from across...
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Small and Medium Sized Enterprises gain new skills from MTN Business Academy

December 3, 2024By
On November 24 and 25, 2024, Douala hosted the 7th edition of the MTN Business Academy. This annual event provided training for local entrepreneurs, with a focus on digital transformation and...
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Norwegian Fund Norfund to finance Green Economy Projects in Cameroon

November 16, 2024By
Norwegian investment fund Norfund is showing growing interest in Cameroon to finance projects focused on the green economy. In its desire to strengthen its presence in Central Africa, Norfund is...
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ICT University announces 5 Billion FCFA funding Scheme to advance Technological drive

October 22, 2024By
5 Billion CFA frs is the amount that will help students realise their school projects at the ICT University in the days ahead. This announcement was made public by Professor...
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