Archives des Innovative Campaigns

The 72nd Cannes Lions Festival wasn’t just a celebration of creativity—it was a seismic shift in how the industry defines influence, innovation, and inclusion. With 26,753 campaigns submitted, 63 Lions...

InBusiness opportunities, Companies, cooperation, Economy, Featured, Finance, Innovative Campaigns, Invest, NEWS

Orange Cameroun to invest 1.5Billion FCFA for Digital Transformation

May 22, 2025ByLa Rédaction

Telecom operator Orange Cameroon is strengthening its digital inclusion strategy with the creation of five Orange Digital Centers (ODCs) located in several university cities across the country. With an investment...

InAI and Advertising Creativity, Design and Branding, Digital Advertising Trends, Featured, Innovative Campaigns

Advertising: Influence, Creativity, and the Power of Cannes Lions

April 30, 2025ByBlaise Pascal TANGUY

Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...

InAI and Advertising Creativity, Design and Branding, Digital Advertising Trends, Featured, Hi-Tech, Innovative Campaigns

Cannes Lions 2025: Creativity at Its Peak

April 28, 2025ByBlaise Pascal TANGUY

The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...

InBusiness opportunities, cooperation, Economy, Featured, Finance, Innovative Campaigns, Invest, NEWS

Promotion of ”Made in Cameroon” key to AfCFTA Implementation

April 10, 2025ByPeter Nsoesie

At the National Workshop on Import Substitution, the Ministry of SMEs and the Cameroon National Shippers’ Council (CNCC) reaffirmed their commitment to promoting “Made in Cameroon.” For two days, nearly...

Incooperation, Economy, Featured, Finance, Innovative Campaigns, Invest, NEWS

Obasanjo to invest 420 billion FCFA in Kribi to boost Cameroon-Nigeria trade

April 5, 2025ByLa Rédaction

Former Nigerian President Olusegun Obasanjo, now a businessman, plans to expand his OABL consortium into various key sectors of the Cameroonian economy. Agriculture is at the top of the list,...

InCompanies, cooperation, Economy, Featured, Finance, Innovative Campaigns, Invest, NEWS

UBA Group donates $500,000 to African Union Peace Fund

February 19, 2025ByPeter Nsoesie

Africa’s Global Bank, United Bank for Africa (UBA) Plc demonstrated its commitment to fostering peace and stability across Africa with a landmark donation of $500,000 to the African Union (AU)...

Incooperation, Economy, Featured, Finance, Innovative Campaigns, Invest, NEWS

15 Billion FCFA to strengthen Rice Value Chain in Cameroon

January 21, 2025ByPeter Nsoesie

Adopted by the Steering Committee of the Rice Value Chain Development Project in Cameroon. This speech is part of the mechanism for reducing massive imports of this cereal, the harmful...

InBusiness opportunities, Companies, Economy, Featured, Finance, Innovative Campaigns, NEWS

The Tony Elumelu Foundation Opens Applications for 2025 Entrepreneurship Programmes

January 7, 2025ByPeter Nsoesie

The Tony Elumelu Foundation (TEF), Africa’s leading champion of entrepreneurship, is pleased to announce that applications for its 2025 Entrepreneurship Programmes are now open. Aspiring and existing entrepreneurs from across...

InCompanies, cooperation, Economy, Featured, Finance, Innovative Campaigns, Invest, NEWS

Small and Medium Sized Enterprises gain new skills from MTN Business Academy

December 3, 2024ByPeter Nsoesie

On November 24 and 25, 2024, Douala hosted the 7th edition of the MTN Business Academy. This annual event provided training for local entrepreneurs, with a focus on digital transformation and...

InBusiness opportunities, cooperation, Economy, Featured, Finance, Innovative Campaigns, NEWS

Norwegian Fund Norfund to finance Green Economy Projects in Cameroon

November 16, 2024ByLa Rédaction

Norwegian investment fund Norfund is showing growing interest in Cameroon to finance projects focused on the green economy. In its desire to strengthen its presence in Central Africa, Norfund is...

InBusiness opportunities, CEO, Companies, cooperation, Economy, Featured, Finance, Hi-Tech, Innovative Campaigns, Invest, NEWS

ICT University announces 5 Billion FCFA funding Scheme to advance Technological drive

October 22, 2024ByPeter Nsoesie

5 Billion CFA frs is the amount that will help students realise their school projects at the ICT University in the days ahead. This announcement was made public by Professor...

InCEO, Companies, cooperation, Economy, Featured, Finance, Financial markets, Innovative Campaigns, NEWS

Why Youth Entrepreneurs Are Key to Tackling Climate Change in Africa – Tony Elumelu

October 19, 2024ByPeter Nsoesie

I am a proud Nigerian and a proud African. I am also a philanthropist and entrepreneur—and I have seen firsthand that to effectively tackle climate change within the African context,...

Incooperation, Economy, Featured, Finance, Innovative Campaigns, NEWS

CEMAC Aviation Ministers push for a Harmonized Air Sector Regulation

October 8, 2024ByJacques Raymond TEDONGAP

Meeting on October 4, 2024 in Douala the Assa-ac Council of Ministers once again focused on the operationalization of its 2025 vision, the objective of which is to make CEMAC , ” an integrated...