Innovative Campaigns

Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...Read More

The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...Read More

Former Nigerian President Olusegun Obasanjo, now a businessman, plans to expand his OABL consortium into various key sectors of the Cameroonian economy. Agriculture is at the top of the list,...Read More

Africa’s Global Bank, United Bank for Africa (UBA) Plc demonstrated its commitment to fostering peace and stability across Africa with a landmark donation of $500,000 to the African Union (AU)...Read More

The Tony Elumelu Foundation (TEF), Africa’s leading champion of entrepreneurship, is pleased to announce that applications for its 2025 Entrepreneurship Programmes are now open. Aspiring and existing entrepreneurs from across...Read More

On November 24 and 25, 2024, Douala hosted the 7th edition of the MTN Business Academy. This annual event provided training for local entrepreneurs, with a focus on digital transformation and...Read More

5 Billion CFA frs is the amount that will help students realise their school projects at the ICT University in the days ahead. This announcement was made public by Professor...Read More

I am a proud Nigerian and a proud African. I am also a philanthropist and entrepreneur—and I have seen firsthand that to effectively tackle climate change within the African context,...Read More

Africa Golden Bank (AGB), the 19th Commercial bank on the Cameroonian market, is displaying its ambitions. Three months after launching its activities, the institution is committed to offering services adapted...Read More