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Design and Branding

From “Just Do It” to AI: When Advertising Speaks Louder Than Products

“Think Different.”“Because You’re Worth It.”“A Diamond is Forever.”“Just Do It.” Advertising has always been about more than selling. It’s about shaping culture. From Madison Avenue to Lagos, from slogans to...
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Cannes Lions 2025: Africa Rises, Creativity Sharpens, Business Booms

The 72nd Cannes Lions Festival wasn’t just a celebration of creativity—it was a seismic shift in how the industry defines influence, innovation, and inclusion. With 26,753 campaigns submitted, 63 Lions...
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Cannes Lions 2025: Africa Takes the Spotlight as Creativity Reaches New Heights

The Cannes Lions International Festival of Creativity kicked off with a vibrant celebration of global storytelling, innovation, and cultural exchange. From the very first day, the energy on the Croisette...
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Advertising: Influence, Creativity, and the Power of Cannes Lions

Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...
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Cannes Lions 2025: Creativity at Its Peak

The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...
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Cannes Lions 2024: Creativity as a Catalyst for Global Transformation

The Cannes Lions Festival of Creativity 2024 was not just an event—it was a celebration of the transformative power of creativity. This year’s edition brought together visionaries, innovators, and thought...
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A New Revolution in Artificial Intelligence: Conversing with Your Future Self

Researchers from MIT and various Thai institutes have developed an innovative AI that allows users to engage in conversations with an older version of themselves. This breakthrough offers fascinating prospects...
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