Archives des Design and Branding

Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...

InAI and Advertising Creativity, Design and Branding, Digital Advertising Trends, Featured, Hi-Tech, Innovative Campaigns

Cannes Lions 2025: Creativity at Its Peak

April 28, 2025ByBlaise Pascal TANGUY

The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event...

InAI and Advertising Creativity, Business opportunities, Design and Branding, Digital Advertising Trends

Cannes Lions 2024: Creativity as a Catalyst for Global Transformation

June 22, 2024ByBlaise Pascal TANGUY

The Cannes Lions Festival of Creativity 2024 was not just an event—it was a celebration of the transformative power of creativity. This year’s edition brought together visionaries, innovators, and thought...

InAI and Advertising Creativity, Design and Branding, Featured

A New Revolution in Artificial Intelligence: Conversing with Your Future Self

June 7, 2024ByPatricia Angonémane

Researchers from MIT and various Thai institutes have developed an innovative AI that allows users to engage in conversations with an older version of themselves. This breakthrough offers fascinating prospects...