The Director General of Caistab, Thierry Prosper Mboutsou, presented on July 9 to Prime Minister Julien Nkoghe Bekale Cafe -Alanga, 100% robusta, roasted and packaged in France, but exclusively marketed in Gabon.
Gold medal of the 4th international competition for “originally roasted coffees” of the Agency for the promotion of agricultural products, in Paris in 2018, the Cafe-Alanga was presented on July 9 to the Head of government by the Director-General of the Stabilization and Equalization Fund, as part of a national promotion. During this meeting, the two men scrutinized the ways and mechanisms for stimulating sales around this product made in Gabon.
“The purpose of my visit was to come and present to the Prime Minister the policy for promoting the coffee produced by Caistab. The various sales made in several supermarkets attest to the fact that this product, which also faces competition, is not yet anchored in the habits of national consumers. We are still in the promotion phase so that the Gabonese can appropriate it, ” Thierry Prosper Mboutsou said.
This coffee from an old abandoned plantation on the heights of the Batéké plateaus, in the Haut-Ogooué province, in the south-east of Gabon, is one of the main axes of the policy to revive the coffee sector. as part of the diversification of the national economy. For Caistab, the medium-term objective is to achieve the transformation of Gabonese green coffee into a finished product for local marketing, but with international referencing.
The Alanga plantation has been rehabilitated with funding of 500 million CFA francs from the African Development Bank (AfDB). It represents 80 ha of plantations in production for 180,000 tonnes of coffee per year and 60 permanent jobs. Thanks to this still timid recovery, Gabon dreams of bringing its production from less than 500 tonnes currently to 5,000 tonnes by 2030.
