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Cannes Lions 2025

Cannes Lions 2025: Africa Takes the Spotlight as Creativity Reaches New Heights

The Cannes Lions International Festival of Creativity kicked off with a vibrant celebration of global storytelling, innovation, and cultural exchange. From the very first day, the energy on the Croisette...
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Advertising: Influence, Creativity, and the Power of Cannes Lions

Advertising has long shaped consumer behavior, cultural trends, and brand identities. Initially a tool for informing the public, it has evolved into a sophisticated mechanism of persuasion, storytelling, and emotional...
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