The Cannes Lions Festival returns with a bold and inspiring edition, bringing together the brightest minds in advertising, marketing, and communications. With thought-provoking keynotes, masterclasses, and celebrations, this unmissable event will explore the trends and innovations shaping the future of creativity.

Cannes Lions 2025 promises to be one of the most inspiring editions yet, bringing together the best minds in creativity, marketing, and advertising. As the most prestigious event in the industry, it offers a platform to explore the future of creative communications, with an agenda packed full of innovation, thought leadership, and networking opportunities.
The program this year is particularly exciting, focusing on key trends that will shape the next decade of creativity. Sessions will delve into the evolution of technology in marketing, the increasing role of artificial intelligence, and the power of storytelling in an ever-changing media landscape. Notable speakers such as Serena Williams will discuss leadership and business transformation, while industry pioneers like YouTube CEO Neal Mohan will reflect on the platform’s impact over the past two decades. From visionary discussions on creative excellence with Marc Pritchard of P&G to conversations about cultural influence in entertainment with Jon M Chu and Bowen Yang, the festival offers unparalleled insight into the forces driving modern creativity.
Attendees can look forward to a diverse lineup of thought leaders, with executives from Apple exploring the intersection of technology and artistry, Morgan Flatley from McDonald’s sharing brand-building strategies, and the mascot of Duolingo providing an unconventional perspective on digital engagement. Leading voices from Reckitt will also weigh in on how creativity fuels business growth, ensuring that participants leave with actionable knowledge to apply to their own brands and campaigns.

Beyond the panels and discussions, Cannes Lions is known for its celebratory and interactive experiences. The Lions Awards Ceremony will spotlight the most groundbreaking campaigns of the year, recognizing the most innovative minds in the industry. Exclusive networking events will give professionals the chance to connect with key decision-makers, and immersive showcases will demonstrate the latest advancements in creative technology.
For anyone passionate about creativity, marketing, and brand storytelling, Cannes Lions is an unmissable opportunity to gain inspiration, forge meaningful connections, and discover what’s next in the world of creative communications. Whether you’re a seasoned industry expert or an emerging talent, attending this year’s festival offers a chance to be part of the conversation that is shaping the future of creativity.