The 38th edition of the International Market for Communication Programs (Mipcom) was held from October 17 to 20, 2022 at the Palais des Festivals in Cannes, France. After a year’s break due to the Covid-19 pandemic, this event was an opportunity for over 10,000 professionals from more than 100 countries to get together and exchange ideas.
This year’s Mipcom was also marked by the strong presence of African participants. Representatives from Nigeria, Cameroon, Congo, South Africa, Senegal and Chad were in attendance, along with a large delegation of black people from the USA, England, Canada and France.
In addition to this strong African presence, several buyers of audiovisual content were also on hand to discover the latest market trends and conclude business deals. This edition of Mipcom enabled the communications industry to renew ties after a difficult year, and to strengthen international exchanges, particularly with Africa.
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