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Competitiveness of advertising agencies in French-speaking Africa: an objective comparison with the rest of the continent

The advertising industry in French-speaking Africa plays a crucial role in promoting products and services on the growing continent. This article takes an objective look at the competitiveness of French-speaking...
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Advertising in Africa emerges with vigor

Abidjan Africa is undergoing a true transformation in the field of advertising, which has long been neglected by international giants since the years following independence. This shift is attributed to...
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