MTN is adding its voice to the global drive to raise awareness about
the importance of wearing masks. The launch of the #WearItForMe campaign took place today across the MTN Group’s 21 African and Middle Eastern markets.
To help drive this much-needed change in behavior, and in a bid to sensitize communities on the importance of wearing a mask, MTN is committing its September 2020 marketing resources to encouraging everyone to do more to save lives.
As our Africa and Middle East markets continue to navigate the “new normal” brought about by COVID-19, wearing masks remains one of the most effective preventative measures to slow the spread of the virus and accelerate recovery. However, many people refuse to wear them, wear them incorrectly, or still feel it is not important.
“Wearing masks is seen today as the most effective preventative measure to slow the spread of the virus and protect others. MTN, as a responsible corporate citizen wants to contribute in the sensitization of the population on the importance of wearing a mask.” declared Stephen BLEWETT, Chief Executive Officer of MTN Cameroon. “It’s an opportunity for me to thank the authorities and various stakeholders who are working tirelessly in the management of this pandemic.” he concludes.
The #WearItForMe campaign is the next phase in MTN’s COVID-19 response under Y’ello Hope – MTN Group’s umbrella initiative which provides much-needed support to vulnerable populations during times of societal need.
It is a powerful call-to-action using the voice of some of the most influential figures within our communities and across the continent; our mothers, and mother-figures. The initiative will see mothers and mother-figures sending heartfelt messages to their children, and all the children of Africa, to wear their masks and “wear it for me’’ – saving lives.
MTN’s #WearItForMe campaign will build on the work already carried out under Y’ello Hope to brighten lives and limit the impact of the pandemic. Since March, MTN has contributed significantly to the national response plan against Covid-19 through numerous impactful initiatives in support of the Government; notably, the availing of its technologies and digital platforms to disseminate prevention and awareness messages to the population on its network, supporting the initiatives of the Ministry of Public Health, facilitating communication by health personnel, the distribution of protective equipment to the most exposed communities.
- Over 350 million sensitization messages (SMS) against Covid-19 have been sent by MTN Cameroon to its subscribers;
- Medical professionals have benefited from close to 4 million minutes of free airtime on the MTN network;
- MTN subscribers have sent close to 4 million free SMS to their loved ones to stay in touch with them during this Covid-19 pandemic;
- Over 1 million pupils and students have had free access to educative sites on the MTN network following the confinement imposed by schools and universities;
- Protective equipment against Covid-19 has been distributed to 10 hospitals; 21 municipalities, 4.000 teachers, 1.000 call-box operators, and to media professionals.
The #WearItForMe campaign will run throughout the month of September. Everyone can participate in this campaign. All you need to do is visit https://www.mtn.com/wear-it-for-me/to send a message to someone encouraging them to do the right thing. #WearItForMe: Because when we all wear masks, we protect each other.
About MTN Cameroon
Subsidiary of the MTN Group represented in 21 countries and leader in telecommunications in Africa, MTN Cameroon is a communication and payment solutions provider present in Cameroon since February 2000. MTN Cameroon’s network is certified by Ookla as the best and fastest in the country, and by Rohde & Schwarz as the best network in voice and internet quality in Cameroon. The company is also the first and only GSMA Mobile Money certified operator in the CEMAC zone. MTN Cameroon is the leader in the telecommunications sector in Cameroon and one of the five most significant companies in the country.
About Y’ello Hope
Acknowledging the role and responsibility to make a meaningful difference and impact in the lives of all, Y’ello Hope is MTN’s highly targeted response initiative harnessing the power of MTN through our brand, resources, capabilities, and technology to brighten lives across Africa and Middle East.
Driven with passion and dedication by MTN across our footprint, Y’ello Hope’s purpose is to support in employees, consumers, society, and government during times of societal crisis and need bringing relief, hope, and optimism where needs are greatest.
For more information, please contact:
Massey Njiti BONGANG| Tel. : +237 677551115 | E-mail : Massey.Njiti-Bongang@mtn.com.
Paul-Henri MBONGO | Tel. : +237 677551290 | E-mail: Paul-Henri.Mbongo@mtn.com
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