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Joseph Abena appointed as UBA CEMAC Chief

United Bank for Africa (UBA) has announced the appointment of Joseph ABENA as Regional Marketing and Communication Director for the CEMAC region. This choice demonstrates the group’s confidence in its local talents and its desire to assert its presence in this strategic area.

UBA Group, a major player in the African banking sector, has started 2025 with a major announcement. Joseph ABENA, previously Director of Marketing and Brand Communication at UBA Cameroon, has been promoted to a regional role covering the six CEMAC countries: Cameroon, Congo, Gabon, Central African Republic, Chad and Equatorial Guinea.

This appointment highlights an exemplary journey. Having arrived at UBA Cameroon in November 2022, Joseph ABENA has quickly made his mark on his territory with innovative strategies and strong leadership. His commitment to the company’s core values ​​– Enterprise, Execution and Excellence – has been a key driver of this rise.

A regional mission with high stakes

In his new role, Joseph ABENA will be responsible for leading UBA’s marketing and communications strategy in a region marked by significant economic and social challenges. His mission includes brand management, digital marketing, advertising and crisis communications.

While assuming his new responsibilities, Mr. ABENA will continue to lead the Marketing and Communication department of UBA Cameroon. He will report directly to the Group Marketing and Communication Director, thus strengthening synergies between local subsidiaries and the group’s global strategy.

Recognition of local talent

The appointment of Joseph ABENA illustrates UBA’s commitment to valuing its local people. This choice reflects a development strategy focused on identifying and promoting African talents to consolidate the group’s impact on the continent. In addition, this promotion sends a clear message: local subsidiaries are not mere relays of execution, but laboratories of innovation and strategic growth.

With over 15 years of experience in multinational telecommunications and finance companies, Joseph ABENA is recognized for his expertise and ability to transform ideas into concrete results. Since joining UBA, he has led major projects that have strengthened the bank’s position in the Cameroonian market.

As Regional Marketing and Communication Director for CEMAC, he intends to continue this momentum by promoting innovative initiatives adapted to the specificities of each market. A momentum for 2025 and beyond.

With this appointment, UBA begins a new phase of its development in Central Africa. Joseph ABENA represents a modern and proactive vision of African leadership. By leveraging his expertise and commitment, UBA confirms its desire to be a key player in the economic and social development of the region.

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