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Williams Sisters Shine at Vivatech 2024 with Launch of Shares Investment Platform

The 2024 edition of Vivatech kicked off brilliantly on May 24, highlighted by the presence of renowned sports figures, particularly the celebrated Williams sisters. Venus and Serena Williams seized this opportunity to unveil Shares, their new investment platform specializing in cryptocurrencies and stocks, while sharing their journey as committed entrepreneurs advocating for diversity.

Serena & Venus Williams at VivaTech 2024

During their presentation, they outlined the mission of Shares: to build a supportive community of investors, especially in sectors where trust is crucial. Venus emphasized the importance of comfort and confidence in financial discussions, while Serena recounted how early encouragement from her parents to manage her earnings wisely prepared her to overcome the challenges of early investment ventures.

Shares stands out for its accessibility, allowing both novice and experienced investors to diversify their portfolios in American and European stocks, ETFs, and cryptocurrencies. Serena highlighted the platform’s educational resources and support, praising the expertise of co-founder Benjamin Chemla and noting its operation from France. Venus shared her personal challenges as an entrepreneur, including the difficulties encountered in funding a start-up focused on interior decoration with the help of artificial intelligence. Both sisters reiterated their commitment to promoting diversity, underscoring their belief in the potential of women and ethnic minorities to enrich the business world.

In conclusion, the Williams sisters’ appearance at Vivatech not only showcased their foray into fintech but also their determination to positively influence the investment landscape through their innovative platform.