The 71st edition of the Cannes Lions International Festival of Creativity in 2024 was a resounding success, showcasing the pinnacle of advertising and creative communication from around the world. French agencies like Publicis Conseil and Marcel made headlines with their innovative campaigns, while the festival’s new Luxury & Lifestyle category highlighted creativity in the luxury sector.
Award Categories and Special Prizes
The festival honored outstanding creative work across a diverse range of categories:
Film
Print & Publishing
Outdoor
Design
Radio & Audio
Digital Craft
Creative Data
Social & Influencer
PR
Direct
Media
Mobile
Creative Strategy
Brand Experience & Activation
Entertainment
Entertainment for Music
Entertainment for Sport
Health & Wellness
Pharma
Innovation
Titanium
Glass: The Lion for Change
Sustainable Development Goals
Creative Business Transformation
Creative Commerce
Creative Effectiveness
Luxury & Lifestyle (new in 2024)
Special awards were also given to recognize the best campaigns and agency performances:
Creative Company of the Year: WPP, Omnicom, Interpublic Group
Network of the Year: Ogilvy, Publicis Worldwide, DDB Worldwide
Independent Network of the Year: Rethink, Edelman, Serviceplan Agenturgruppe
Agency of the Year: Publicis Conseil, Rethink, Ogilvy
Independent Agency of the Year: Rethink, Edelman, Klick Health
Palme d’Or: Smuggler, Revolver, Uncharted Limbo Collective, O Positive, Iconoclast
Creative Brand of the Year: Coca-Cola, Heineken, Apple
Grand Prix Winners
Some of the notable Grand Prix winners included:
Specsavers: “The Misheard Version” by Golin London – 2 Grand Prix, 1 Gold, and 3 Silver Lions.
Loewe X Suna Fujita: Making history by winning the first Luxury & Lifestyle Lions Grand Prix.
Ruh Fighting Championship: “The National Sport of Kazakhstan” by GForce, Almaty – Gold in the Social & Influencer Lions.
Olgerdin: “New Gen Energy” by Brandenberg, Reykjavik – Iceland’s historic first Lion win.Cannes Lions 2024 set a new benchmark for creativity, with agencies and brands pushing the boundaries of innovation. The festival not only celebrated the winners but also inspired the global creative community to strive for excellence. Congratulations to all the participants and winners who have raised the bar for creative communication.
