VivaTech 2024 is excited to announce the participation of Asmita Dubey, who will spearhead the next phase of L’Oréal’s digital transformation. With a focus on data and technology, her expertise promises to shed light on the future of consumer engagement both online and offline.
VivaTech 2024 is proud to welcome Asmita Dubey as a distinguished speaker, where she will offer valuable insights into the next phase of digital transformation at L’Oréal. With a career spanning across India and China, Asmita brings a wealth of experience in marketing, digital strategy, and consumer-centric innovation.
Asmita Dubey’s journey in the world of marketing and digital transformation began with a foundation in statistics and economics, followed by a foray into the advertising industry in India. It was in China, however, where she truly made her mark, leading groundbreaking marketing and digital transformation initiatives for global consumer goods companies.
Joining L’Oréal in 2013, Asmita played a pivotal role in establishing the company’s initial commercial partnerships with tech giants Alibaba and Tencent. As Director of Marketing for China and the Asia-Pacific region, she worked tirelessly to enhance L’Oréal’s digital footprint in this rapidly growing market.
“Asmita is a true expert in her field, with a strategic mindset and a unique ability to navigate complexity,” says Nicolas Hieronimus, Deputy CEO of L’Oréal. “Her extensive experience in digital marketing, trend analysis, and consumer-centric approach make her the ideal choice to lead the next major phase of our digital transformation.”
In the wake of the global pandemic in 2020, L’Oréal experienced a significant surge in online sales, with a staggering 62% increase. This shift underscores the growing importance of digital channels in reaching and engaging consumers, a trend that Asmita Dubey is well-equipped to address.
At VivaTech 2024, attendees can expect to gain valuable insights from Asmita Dubey’s keynote address as she shares her vision for leveraging data and technology to drive consumer engagement and business growth. Her strategic acumen and deep understanding of digital trends are sure to inspire and inform audience members seeking to navigate the ever-evolving landscape of digital transformation.